Leading UK credit issuer Capital One has selected SPSS technology to analyse customer behaviour across its business.
Using SPSS' Clementine data mining tool, Capital One will focus on increasing the speed and accuracy of its customer analysis. This process is set to reduce to only days.
According to Paresh Dhokia, head of statisticians at Capital One, speed was a key factor in the decision to use the SPSS product. "SPSS has already proved significantly faster than our previous analysis methods. It works in a precise, controlled way."
Adrian Carr, vice-president, EMEA sales at SPSS said: "Capital One has always placed a high value on analytics, but by using Clementine the company will improve its own business processes, as well as ensure customers receive the right deal."