RBC Wealth Management-U.S. (RBCWM) and Broadridge Financial Solutions, Inc. (NYSE:BR), a global Fintech leader, announced today that RBCWM will utilize the Broadridge Wealth Management Platform to power its growing U.S. business.
Broadridge’s next-generation Wealth Management Platform is an open, industry-level platform offering an integrated and modern front-to-back-office solution, leveraging best-in-class technology. The platform enables wealth management firms and their advisors to drive their business to the next level by creating a better client experience, improving advisor productivity, and digitizing the back-office. As part of this multi-year agreement, RBCWM will also be migrating to Broadridge’s next-generation Asset Servicing platform.
The move, part of RBCWM’s multi-year technology transformation, represents the latest in a series of investments in state-of-the-art, third-party Fintech tools and services. The firm has also integrated Salesforce and Addepar into the business to give advisors better client insights, performance reporting and portfolio management tools to more quickly and more easily serve a client’s needs.
“We’ve been on a multi-year journey to digitize our business and drive value not only for our clients, but for our nearly 2,100 advisors. The end-goal to which is a modernized platform that is competitive in the market, innovative, flexible and scalable yet provides a best-in-class, simple and intuitive client experience,” said Michael Armstrong, CEO of RBC Wealth Management-U.S. “Leveraging the Broadridge Wealth Management Platform enhances the capabilities we’ve recently added with other Fintech solutions and will enable us to increase advisor productivity, enhance our client experience, and grow our business in the U.S. with a scalable, cost-efficient service model.”
“We are excited to have RBC Wealth Management-U.S. join our industry leading wealth platform to optimize productivity for advisors, create richer experiences for clients, and digitize enterprise-wide operations,” said Tim Gokey, CEO of Broadridge. “As we renew and expand our relationship, we look forward to continuing to work with RBC to innovate and win amidst accelerating changes in wealth and investment management.”
The Broadridge Wealth Management Platform is open architecture powered by state-of-the-art APIs and micro-services that facilitate seamless connectivity to a client’s proprietary and third-party applications. The platform includes a modernized advisor desktop and customizable tool set. Key advisory features include performance reporting, managed accounts support and sleeve accounting; multi-market order management and trade routing; and full back-office functionality that handles multi-currency, global clearance and settlement, asset servicing, and integrated workflow across the entire enterprise to accelerate client on-boarding and other key functions.