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Zip unveils new global brand

Source: Zip

Buy Now Pay Later (BNPL) provider Zip.Co Limited (ASX: Z1P), has today announced a new unified purpose and brand identity across its global operations.

Launched in the UK in March 2021, Zip is one of the fastest-growing Buy Now, Pay Later lenders in the world, partnering in the UK with a number of much-loved brands including Homebase, boohoo, Fashion Nova, and The Hut Group to deliver fairer, more flexible credit to consumers.

Following 12 months of rapid international growth, Zip now has a presence in 12 countries and serves more than 7.3m customers, who can pay for their purchases in instalments, interest-free. Zip works with over 51,000 merchants around the world, allowing them to offer flexible payment terms to consumers and driving traffic to merchants’ businesses through its own channels.

Zip will harness its global resources to serve customers and merchants across North America, UK, Europe, Middle East and APAC under a single unified brand which ensures consumers will recognise Zip no matter where they are.

Zip’s renewed brand purpose puts the financial well-being of its customers and merchants at the heart of everything it does, to help people take control of their financial future and pay for life’s necessities without unreasonable interest charges. This revitalised purpose was deserving of a fresh, new look and feel.

Zip Co-founder and Global CEO, Larry Diamond said: “We believe Zip can become the most fair and responsible payments brand in the world, on the side of merchants and consumers. We've built a brand that will grow with us as we continue to expand our global footprint, and that allows us to celebrate our merchants, customers and our Zipsters, putting them at the centre of all that we do.”

Zip will continue its investment in building a unified global brand, driving increased business outcomes for merchants and value for customers across the Zip ecosystem. The new brand will roll-out across its global operations from mid-August 2021 and the company plans to invest in brand awareness campaigns in its key markets.

Collaborating with renowned international design agency Koto to bring the new brand purpose to life, Zip’s new logo features a bold purple, designed to stand out in online checkout and in-store point-of-sale environments. The letter I in Zip is designed to flex and expand, forming a window in the heart of Zip’s logo which allows it to showcase individual merchants and celebrate its customers and its people. The modernised branding is a powerful reflection of Zip’s commitment to people and partners.

Steve Brennen, Zip’s Chief Customer Officer said: “Zip’s revitalised purpose deserves a bold and fearless new look. We challenged Koto to create a brand with attitude and energy, that worked in all of our global markets and that will flex to support our business as it continues to grow internationally. Most importantly, it had to reflect our ongoing commitment to putting people at the heart of all that we do.”

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