Under the new Pulse Rewards, Afterpay customers can unlock benefits through a points system that makes the experience more rewarding and fun. Additionally, a newly-designed Pulse Rewards dashboard within the app helps customers track their payment stats, and allows them to choose when, where and how to use their rewards.

Afterpay Pulse Rewards works in the following way:

Eligibility for all Afterpay customers
Starting today, all Afterpay customers can join the program free of charge in the app and start earning points to unlock rewards. The program also recognizes and includes previous Afterpay activity to reward customers for their past on-time payments.

A robust and dynamic program
Under Pulse Rewards, every eligible on-time payment earns 10 points. With more points earned, higher tiers and more rewards can be accessed. Members can also earn extra points in new ways like shopping in-store, supporting sustainable brands, supporting small businesses, and shopping during yearly seasonal moments such as Black Friday and Afterpay Day.

More enticing rewards
Members are rewarded with valuable benefits. Eligible customers can enjoy:

No payment required upfront1
Gifts cards from top brands available for purchase
Exclusive offers and promotions from top merchants, which at launch include Steve Madden, NARS, Tatcha, Vince and Rebecca Taylor.

"Pulse Rewards is a stark contrast to the reward programs offered by credit card companies, which encourage and reward excessive spending," said Zahir Khoja, General Manager for Afterpay North America. "Our model promotes financial wellness, which reflects a growing generation of consumers who prefer to spend responsibly and avoid revolving debt and interest."