Ten years on, GBST’s award-winning Composer platform will continue to power AJ Bell’s growing business across its advised and direct-to-consumer (D2C) channels following the long-term software contract renewal.
The new agreement extends the wealth administration software provider’s existing relationship with AJ Bell, providing consistency of functionality and service while strengthening the service model to ensure AJ Bell continues to maintain a first-class service to financial advisers and customers.
David Simpson, Head of EMEA at GBST, said: “We have built an extensive knowledge of AJ Bell and its architecture, people, and processes, which helps to make the platform such an overwhelming success for advisers and end investors alike.
“AJ Bell will continue to benefit from our commitment to an ongoing investment in Composer. This includes the new modern architecture that underpins Composer which will enable AJ Bell to continue to improve its platform functionality, control its operating costs, and further enhance the user experience (UX) of the platform in both the advised and D2C markets.”
Michael Summersgill, Chief Financial Officer at AJ Bell, comments: “GBST is a long-standing technology partner, and this continuity will ensure we can continue to develop our investment platform in line with the needs of financial advisers and customers. We aim to be the easiest platform to use in the market and the underlying technology and service model our key technology providers deliver are important to achieving that ambition.”
Robert DeDominicis, CEO at GBST, said: “We are delighted to extend our strategic partnership with AJ Bell that we’ve enjoyed over the past 10 years. We feel proud and privileged to be the technology partner standing behind one of the UK’s leading retail investment platforms and look forward to supporting AJ Bell, its people, and its customers for many years to come.”