Fidesmo enters Russia

The Swedish tech company continues to expand its payment service Fidesmo Pay and today enters Russia together with ISBC, which specializes in RFID devices, and eight leading banks, all issuing Mastercard cards. Fidesmo Pay enables the banks to offer their customers a more convenient and secure way to make contactless payments, by letting them tokenize their payment card onto a wearable of their own choice. ISBC is an international company with 19 years experience in development and production of RFID-based products with such cutting edge products and solutions as smart RFID Paper, contactless wearables, virtual NFC-cards for iOS and Android devices. With the help of Fidesmo’s tokenization technology and Fidesmo Pay, ISBC wearables, such as the ISBC Pay keyring, will now also be able to be tokenized for payments.

- Entering a new market is never easy, and when we enter a new market with as many as eight issuing banks at the same time, it makes a difference straight away. It also feels incredibly exciting to work with a company like ISBC, which also specializes in contactless payments. We look forward to supporting the Russian payment landscape with secure and user friendly payments for a long time to come, says Mattias Eld, CEO of Fidesmo.

- Our partnership with Fidesmo has great potential for the global tokenization market. Since 2015 we already sold more than 7 mln wearables for different industries, and we significantly improved the performance and design of our well-known RFID Key, providing excellent user experience to payment clients. Today we announce the launch of ISBC Key 2 with a new series called “Art in your pocket”. Each keyring contains a fragment of a painting, a tattoo artwork, a cartoon character, or a geometrical pattern.

Furthermore, the new keyrings are equipped with a colored metal sleeve which enhances durability and is seamlessly integrated into the overall design of the product, says Ivan Demidov, founder and CEO of ISBC.