The partnership reflects the growing demand for sustainable and ESG investing, which takes into account non-financial sustainability factors. According to Swiss Sustainable Finance, the ESG and sustainable investment market has been growing exponentially, by 62% in 2019 alone, and now accounts for over 30% of all professionally managed investments.

Through the partnership, additiv clients will include Clarity AI's sustainability insights into their investment decisions. Through the use of big data and machine learning, Clarity AI accurately assesses the sustainability and impact of a portfolio's investments. Wealth managers will be able to better understand the true impact of companies and build portfolios that better match their customers’ preferences and concerns, whilst reporting to them in a simple and intuitive way.

Javier Penalva, Head of Strategy from Clarity AI, commented: “This is an exciting partnership for us. We are passionate about helping wealth managers make smarter decisions around sustainability and assess the impact of companies on our society and planet. The partnership with additiv will expand the reach of our sustainability and impact insights to private banks and wealth managers globally.”

Christine Schmid, Head of Strategy at additiv added: “Sustainable investing is a crucial and fast-growing part of the wealth industry. It is also a key area for providers to differentiate themselves. Clients want to invest in companies that conform with their values and make an impact, being able to do this accurately and dynamically will set wealth managers apart. It will also help wealth managers to better meet new regulatory and disclosure requirements with respect to sustainability.”