Backed by the British Business Investments, Bootstrap Europe recognised the potential in Habito’s plans to shape its vision to transform the UK’s £1.3trillion mortgage market.

Since its launch in 2016, Habito has delivered free, whole-of-market regulated advice through its digital brokerage to more than 350,000 customers, resulting in mortgage submissions worth over £5 billion. Habito is the UK’s Best Mortgage Broker as voted for by the public* and is the top-rated mortgage company on Trustpilot. Habito became a lender in 2019 with its inaugural range of buy-to-let mortgages and in 2020 launched a home-buying service called Habito Plus which brings together conveyancing, property searches and mortgage under one roof. In 2021, it plans to expand into residential mortgages in the UK.

Stephanie Heller of Bootstrap Europe stated: “We’re very excited to be joining Dan and his team on Habito’s journey. They’ve shown great resilience throughout what has been a rough time for many businesses in the property market. By working hard to understand their customer base, and dedicating themselves to working on a solid product-market fit, Habito has leapt forward”.

The technology growth debt industry, normally a well-kept secret, is proving its prowess by backing scale-ups impacting the world and leaving a meaningful impression within each business’s respective industry. The Bootstrap portfolio already funds many well-known European scale-ups including the likes of Farmdrop, TransferGo, Scandit and Blueprint Genetics.

Daniel Hegarty, Founder and CEO of Habito, said: “We’re delighted to welcome the Bootstrap team as a venture partner. In an uneven market where uncertainty continues to prevail, this additional funding will allow us to confidently boost our ambitious growth targets and continue to deliver ground-breaking and innovative digital experiences and products to our customers.”