MobiKwik, India’s largest digital credit platform, today announced the launch of the “MobiKwik Blue American Express Card”, a prepaid Card for India.
MobiKwik is now the first non-bank Indian company to become a member of the American Express network and issue Cards in India. American Express is an investor in MobiKwik through Amex Ventures, its strategic investment group. In a first, the MobiKwik Blue American Express Card’s avatar is purely digital, in keeping with the preferences of young Indians and the growing demand for digital payments at online and physical stores. Integrating the Card with Wallet, significantly expands MobiKwik’s universe of merchants allowing MobiKwik users (who have the Card) to pay at all American Express® merchants in addition to its own merchant network.
Users can now get up to ₹100,000 of their MobiKwik wallet balance mirrored on the MobiKwik Blue American Express Card (a digital prepaid card). To get the Card, a user will be required to download or update her Mobikwik app (available on Google Play store for Android users and Apple store for iPhone users), then signup or login into the app with her mobile number/OTP and finally click on the American Express® logo at the top right corner of the home screen. The Card is classy metallic silver with its design consisting of a network embossing and a wallet shaped chip at its heart - giving the Card an uber premium look and feel. The Card is designed to resonate with the mobile friendly millennial users of MobiKwik, for whom having an American Express branded Card has immense aspirational value. The MobiKwik team has developed an equally slick user experience for a user to avail the Card on her mobile app. The MobiKwik Blue Card’s issuance process is 1-click and takes just a few seconds.
The company had soft launched the Card a month ago to a select set of its users. Even in a limited rollout, the MobiKwik Blue American Express has seen enthusiastic demand with 200,000 cards issued. Early results indicate that the MobiKwik Blue card has surpassed expectations even before its formal launch.
Speaking on the announcement, Upasana Taku, Cofounder & COO at MobiKwik said, “The launch of the MobiKwik Blue Card is a milestone in our journey of becoming a full stack fintech platform, bringing Financial Inclusion to the Indian masses and delivering on the promise of Digital India. The Card provides amazing value to the Indian user in the form of ₹10,000 in credit limit, 1% SuperCash on purchases and 20% savings on Diwali shopping. Strategically, the Card increases MobiKwik’s ubiquity at point of sale and furthers our aspiration to become India’s largest Digital Credit platform.”
Speaking on the announcement, Divya Jain, VP & Head of Global Network Services, India & South Asia at American Express said, “At American Express our constant endeavor is to build new partnerships and deepen our existing ones to deliver most compelling products and services, to our value- seeking customers. Aligned with this strategic focus, we are delighted to strengthen our long-standing relationship with MobiKwik for the Blue Card which furthers the “Digital First” agenda in a meaningful way”.