US Bankcard to offer retailers bilingual Chinese and English POS terminals

Source: Hypercom

Hypercom Corporation (NYSE: HYC) today announced that it has entered into an exclusive software agreement wherein US Bankcard Services, Inc., a leading merchant service provider for credit card processing, will offer to U.S. retailers the first multi-language card payment terminal featuring Chinese and English graphics and text.

U.S. Bankcard Services, Inc. expects to sell thousands of the dual-language Hypercom T7Plus with C application credit/debit terminals to a market comprised of more than 60,000 Chinese-American retailers according to the latest economic census from the U.S. Census Bureau. Hypercom’s T7Plus with Big 5 Chinese character font software is configured specifically to facilitate its operations by merchants in either Chinese or English languages. Big 5 is a character encoding method used in Taiwan (Republic of China) and Hong Kong to enable traditional Chinese characters to be rendered on computers.

"There is an escalating demand for payment products that support the Chinese American business community. And with Hypercom, we have developed a product specifically designed to the needs of Chinese-American retailers. This product will definitely increase our market share in that segment," said Chris Chang, president, U.S. Bankcard Services, Inc.

"We have done our homework, and we are capitalizing on our global knowledge and our increasingly strong footing in China to help this important market segment," said Lisa Shipley, senior vice president, National Sales, Hypercom North America.

Hypercom’s T7Plus is a compact countertop point-of-service (POS) terminal that accepts all magnetic stripe cards, delivers fast authorization of payment transactions, provides “One-Touch” shortcut keys that speed operation, and includes a built-in printer that generates receipts in half the time of earlier generation devices. The printer loads easily with a special drop-in technique that eliminates the need to feed paper through slots and rollers, operates virtually jam-free, and supports long paper rolls to reduce paper changes. It is the successor to Hypercom’s T7P, one of the industry’s most successful payment terminals.

The dual-language version of the T7Plus expands on Hypercom’s global capabilities, including its strong and growing presence in the People’s Republic of China. In 2003, Hypercom was selected by Industrial & Commercial Bank of China (ICBC), the Bank of China (BOC), China Construction Bank (CCB), the Agricultural Bank of China (ABC) and domestic payment network China UnionPay (CUP) as a preferred card payment technology provider. Additionally, in support of the country’s largest unified payments network, Hypercom’s networking technology enables cross-city and cross-bank transactions that allow more than 400 million bank card holders in 100 of China’s largest cities to use their cards at any payment terminal in the country.

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