Afterpay (ASX:APT), the leader in "Buy Now, Pay Later" payments, today announced that its in-store solution is now available to all U.S. customers at some of the best retail stores nationwide.
Shoppers can use Afterpay to buy items in select retail stores using their Afterpay card, a virtual, contactless card stored in their digital wallet. Just like using Afterpay online, customers can pay for their in-store purchases in four installment payments, without the need to take out a traditional loan or pay upfront fees or interest.1 Shoppers can use the Afterpay they know and love, with the added benefit of taking home their purchase that very same day.
Afterpay first introduced its in-store solution in 2016 in Australia and New Zealand (ANZ) and became one of the only online payment companies to successfully offer its service in physical stores. After piloting in select locations this summer, Afterpay is now available to U.S. shoppers nationwide, just in time for the holiday shopping season. Shoppers can now use Afterpay at some of their favorite stores including at Forever 21, Finish Line, JD Sports, Levi's, Skechers, Fresh, APL, Solstice Sunglasses, as well as select DSW stores.
"Just in time for the holiday shopping season, we are thrilled to roll out our in-store capabilities to all customers in the U.S. - making paying in-store more convenient, secure and contactless," said Nick Molnar, Afterpay's Co-founder and CEO of North America. "Afterpay customers can now choose either physical or online shopping to buy holiday gifts - which brings new customers and drives more sales conversion to retailers without any additional set-up or integration costs."
Afterpay has found that its customers who shop both online and in-store spend 15-20% more per transaction than online-only shoppers, and shop 66% more frequently. Additionally, retailers typically see a 3x increase in average order values as compared to other payment forms, and a 2x increase in units per transaction.2
Customers can initiate a purchase in stores by simply tapping the card icon in the Afterpay app, which activates the Afterpay card in the wallet, which can be used to make purchases with Apple Pay or Google Pay. Shoppers can then take their purchase home right away but pay over time, interest-free. More information about Afterpay's in-store solution can be found here.