The company has integrated with Colombian digital wallet Nequi and the cash-based payment method Efecty, adding these two options into its payment solutions suite for global merchants that sell cross-border to Colombia. Both integrations are part of the EBANX Product Series 20, a robust payment expansion package in Latin America comprising over 50 new initiatives. The series was first announced in September, at chapter one of EBANX's Latin America Summit.

By integrating with EBANX, international merchants can unlock a new customer base, being able to offer Nequi and Efecty to their Colombian consumers in addition to local debit and credit cards, Pagos Seguros en Línea (PSE) and Vía Baloto, which are also included in EBANX solutions. Making it easier for their consumers to purchase, reaching an e-commerce market that grew over 7.8% per week from March to July, according the Colombian Chamber of Electronic Commerce.

"Colombians are quickly adopting digital wallets as a way of paying online purchases, especially now with the new purchasing behaviors that are being designed during the pandemic. And cash payments have always been essential to reaching Colombian consumers," said Erika Daguani, B2B product director of EBANX. "Nequi and Efecty come to complement our array of solutions in the country. We are very happy to integrate these two important local payment methods because this means more access for Colombian consumers and for global brands wanting to seize Colombia's fast-growing market," she completed.