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Afterpay introduces instore instalment payments on Apple Pay and Google Pay spending

Source: Afterpay

Afterpay, the leader in "Buy Now, Pay Later," today announced that its customers can now use Apple Pay to make purchases through Afterpay in physical retail stores and online.

Beginning in July 2020, select retail stores in the U.S. will begin offering Afterpay. Customers can initiate a purchase by simply tapping the "card" icon in the Afterpay app, which activates the Afterpay card in the Apple Wallet. Similar to using Afterpay online, customers in the U.S. will be able to pay securely and simply for their in-store purchases in four installment payments, without the need to take out a traditional loan or pay upfront fees or interest. The service is completely free for consumers who pay on time.

Forever21, Fresh, Skechers and Solstice Sunglasses are among some of the first stores to offer this solution this year. By using Apple Pay with existing payment terminals, there are no merchant integration costs associated with accepting Afterpay. Customers in Australia will be able to use Apple Pay to make retail store purchases via the Afterpay app in the coming months.

Afterpay first introduced its in-store solution in 2016 in ANZ and immediately became one of the only online payment companies to also successfully offer its service in physical stores. As at the end of the 2019 calendar year, Afterpay's in-store offering represented approximately 24% of total ANZ underlying sales - with almost 40,000 storefronts offering the service. To date, customers have used barcode technology to complete their purchases in ANZ physical stores.

"As we enter the second half of the year and retail re-emerges across the world, it's critical we help our partners drive business growth, both online and offline," said Nick Molnar, Afterpay's co-founder and U.S. CEO. "As a proven solution for driving incremental sales and new customer growth, we are thrilled to introduce our new omni-channel solution to U.S retailers as they begin to open their doors and bring shoppers back to their physical stores."

With Afterpay, retailers attract a growing segment of the population who prefer to pay without incurring traditional credit style debt, interest or fees. For this reason, retailers offering Afterpay see an average increase in conversion of approximately 22% - as well as increased basket size, higher customer satisfaction and repeat customers. More than 89% of US customers who use Afterpay select debit cards to make purchases.1

With iPhone, customers can pay with Apple Pay in stores and many more places. Every Apple Pay purchase is authenticated with just a glance or a touch with Face ID or Touch ID, or a device's passcode.

Afterpay, the leader in "Buy Now, Pay Later", today announced that it will be offering "Buy Now, Pay Later" (BNPL) payments for physical retail stores in the U.S. market to shoppers paying with Google Pay.

Under this new agreement, Afterpay customers can buy items in retail stores using the Afterpay app by tapping their Android phone at the POS terminal. Just like using Afterpay online, customers can pay for their in-store purchases in four installment payments, without the need to take out a traditional loan or pay upfront fees or interest. The service is completely free for consumers who pay on time and is expected to be available in retail stores beginning in July of 2020.

Select U.S. retailers Forever21, Fresh and Solstice Sunglasses will begin offering Afterpay in their stores this month. Because shoppers are using Google Pay, which works with existing payment terminals, there is no technical integration effort associated with accepting Afterpay.

Afterpay first introduced its in-store solution in 2016 in Australia and New Zealand (ANZ) and became one of the only online payment companies to successfully offer its service in physical stores. At the end of the 2019 calendar year, Afterpay's in-store offering represented approximately 24% of total ANZ underlying sales - with almost 40,000 storefronts offering the service. To date, customers have used barcode technology to complete their purchases in ANZ physical stores.

With Afterpay, retailers attract a growing segment of the population who prefer to pay without incurring traditional debt, interest or fees. For this reason, retailers offering Afterpay see an average increased conversion of approximately 22% - as well as increased basket size, higher customer satisfaction and repeat customers. More than 89% of customers in the U.S. who use Afterpay select debit cards to make purchases.1

"As shoppers return to main street, we are more committed than ever to support their business needs," said Nick Molnar, Afterpay's Co-founder and U.S. CEO. "Afterpay and Google Pay give shoppers the ability to choose either physical or online shopping while still being able to budget their own money and avoid expensive loans, interest and fees - which has shown to attract new customers and drive more sales conversion for our retail partners. We are thrilled to partner with Google to make shopping and paying in-store convenient, secure and contactless."

Google Pay is the fast, simple way to pay with your phone and speed through checkout within apps and websites. Customer payment information is protected with multiple layers of security, including tokenization, so customers can pay with peace of mind - all the time.

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