Source: Wirecard
Wirecard, the global innovation leader for digital financial technology, has enhanced the customer experience of its mobile payment app, boon, by adding the capability to personalise cash gifts with meaningful media-rich messages and experiences.
Collaborating with Vouchr, the creators of an engagement API for digital money, cash transfers can be transformed into highly engaging, fun and personalized experiences, which serve to drive customer loyalty and increase engagement.
Vouchr’s capabilities enable consumers to express themselves by digitally “wrapping” their money transfer with highly engaging content. For example, customers can bundle their gift with audio, videos, games, selfies, chat and other media that create unique and personalised experiences every time money is sent.
Competition to dominate P2P payments is stronger than ever. A report published in March 2020 by market research firm Advance Market Analytics forecasts the global P2P payments market is set to grow 9.76% CAGR, reaching a value of USD 3.2 billion by 2024. As its popularity grows, the P2P payments market is becoming increasingly crowded. When it comes to ease-of-use, flexibility and personalisation, boon is leading the way.
“Applying personalised engagement to everyday brand transactions and interactions is creating memorable experiences for our customers,” said Claudia Kaub, Head of Consumer Solutions at Wirecard. “This is a highly competitive market and we have maintained our edge by delivering powerful technology combined with a continual focus on customer-centricity. The Vouchr integration is just one example of the many ways in which boon is enhancing the customer experience,” she added.
“Our ambition is to make P2P payments more meaningful than just their currency value for boon. Customers expect more today than ever before and, as this market matures, the value of applying personalised engagement to everyday brand transactions will serve to drive customer loyalty,” said Aaron Whitehead, General Manager for Europe at Vouchr.
Boon is the fastest growing mobile payment solution in Europe and the industry’s first fully digital mobile payment solution that can be used independently of banks and telecommunications providers. The app is available in both the App Store and Google Play Store in France, Germany, Ireland, Italy, Spain, Switzerland, and the UK, as well as in Slovakia for Android and Austria for iOS.