In times when financial markets are under pressure, converting retail clients from "banking only" into first-time investors is as challenging as important for every institution.
KBC´s spin-off everyoneINVESTED addresses this hurdle with its unique approach of a behavioral investment service. "Our technology wraps know-how with proven business value into digital add-ons to the benefit of other financial institutions. As stated in our company name, we contribute to a world where everyone invests." Jurgen Vandenbroucke, former head of innovation at KBC Asset Management and now leading everyoneINVESTED, points out.
Turning banking clients into first-time investors For many banking clients, the main obstacle for investments is the fear of loss. But simply digitizing the banking sales process doesn't address the client´s concerns. Investing is an emotional process, which explains why digital conversion rates are way below those of a physical branch. The answer is a behavioral investment service that tackles these concerns in a digital customer journey.
everyoneINVESTED combines behavioral insights, sound academic underpinning and financial expertise. With these investment add-ons, financial institutions increase the recruitment, retention, and rejuvenation of their clients. The service can be implemented as an add-on into existing customer journeys and banking applications, separately or in combination, to form unique tailor-made solutions. “With the implementation of our services, financial institutions upgrade their current business model to boost sales conversion and retention. For the integration of our addons in the digital process of financial institutions, we are glad to have the tech experts from Fincite as our preferred partner” Vandenbroucke points out.
With a proven track record among KBC’s retail clients, everyoneINVESTED now brings its services to the European market. "That is where we come into play," says Ralf Heim, Co-Founder and CEO of Fincite, one of Germany´s fastest-growing Fintech companies. The German investment software provider integrates everyoneINVESTED solutions and supports the market expansion.
"Their unique investment approach and experience has immediately inspired us and we are proud to bring this new service to other European markets" Heim explains. The company’s core software product Fincite.CIOS is a composable software suite that aggregates, analyzes and optimizes the whole financial situation of a client. This unique approach helps financial institutions, wealth manager and insurers to get a better understanding of their client's financials needs and eases the sales process for their internal advisors. Fincite’s technological know-how combined with the proven track-record of everyoneINVESTED creates a unique value proposition for financial institutions to tackle the key challenge of client conversion.