TrueAddress’s technology utilizes artificial intelligence and historical address data for matching, formatting, data hygiene and fraud prevention. The CASS certified™ real-time address matching solution ensures data quality and delivers valuable insight for informed fraud and onboarding decisions.

Steve Lopez, COO, Window Book, said: “Delivering our technology to TruNarrative’s US customers means we can continue to expand the sectors we work in and provide TruNarrative with a robust address data quality and verification solution. The technology TruNarrative has developed over the last few years is amazing. Bringing our address matching solutions into the platform is a great partnership for us.”

Mike Swift, President and CEO, Fluence Automation, said: “Our underlying address matching technology which was traditionally utilized for address matching in postal applications has now entered the financial crime and compliance sector in this partnership, thus taking our core solution into an exciting new market. We look forward to working with their customers and industry partners.”

More than 500 businesses across the United States use TrueAddress, including e-commerce merchants and mail distribution centers. Integrated through a seamless API and available in the TruNarrative Appstore, TrueAddress joins a full suite of AML, KYC, KYB, device and utility data services from TruNarrative’s trusted third-party service and data partners.

Regulated businesses in the USA and EU use TruNarrative to make efficient decisions with the most relevant data available, whether for customer acquisition and onboarding, account monitoring and decisioning, or risk mitigation. This includes e-commerce companies, banks, lenders and betting organizations.

Andy Pearson, Head of Data Partnerships, TruNarrative, said: “TrueAddress’s reputation spans more than two decades and address data quality is now more important than ever. Integrating the solution into our platform enables financial institutions and other regulated businesses to access a trusted address hygiene engine and extensive address verification data.”

John Lord, CEO, TruNarrative, said: “We and the firms we work with consider address verification and standardization an important part of an effective onboarding strategy. Poor address hygiene and standardization cause enormous problems for organizations. This partnership delivers an established reliable address solution to our customers.”