Bremer Bank taps Backbase to deliver personalised customer experiences

Source: Backbase

Leading digital banking software provider Backbase today announced that Bremer Bank has chosen the Backbase Digital-First Banking Platform to power its digital transformation to deliver hyper-personalized experiences for their customers.

Bremer Bank is a privately held, $13 billion regional financial services company, which provides a comprehensive range of financial services, including corporate and retail banking as well as wealth management, to communities across Minnesota, North Dakota and Wisconsin. The bank rebranded in 2019 with a focus on investing in digital technologies that better serve their customers.

“Bremer is focused on investing in digital capabilities that help us meet our customers where they are, when they need us, and with value,” said Jeanne Crain, Bremer Bank president and CEO. “We are excited to partner with Backbase to provide the tools that make a real-world difference in our customers’ lives, and that help them to succeed and grow.”

Bremer’s mobile and online banking tools will be transformed using Backbase’s digital banking platform. When the projects are completed, Bremer will have the flexibility and control to deliver innovative and tailored digital experiences to its customers, based on their specific user profiles. Using a streamlined tool, the Backbase platform will provide a single experience for Bremer customers.

Jouk Pleiter, Backbase CEO, commented: “By partnering with Backbase, Bremer Bank will be able to create seamless, digitized experiences for its customers; enjoy significant operating efficiencies by automating its manual processes; and break free from vendor lock-in. Bremer is dedicated to supporting its customers and local communities, and we look forward to working together to deliver the future-state architecture that will allow Bremer to continue delivering real value where it matters.”

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