Desjardins enters multi-year contract with behavioural analytics firm exagens

Source: Exagens

Desjardins Group has selected Montreal-based exagens and its award-winning behavioral banking platform to further enrich the digital experience it provides members.

As Canada’s largest cooperative financial group and one of North America’s strongest financial institutions, Desjardins’ multiyear commitment is a vote of confidence for exagens and the future of behavioral banking.

Powered by exagens, Desjardin’s Assistant AccèsD has already proactively reached out to over 3 million members and engaged in more than 8 million conversations to provide tips, offer advice, and assist in transactions. Examples of where the exagens-powered digital assistant has helped include:

assisting members with their money transfers while reducing abandonment by 69%
guiding more than 40,000 people to the most appropriate account type for their needs
increasing digital engagement with a 98 percent customer-satisfaction rating

“Adding Assistant AccèsD to our online banking environment has resulted in a significant increase in digital engagement and our ability to provide added value to our members,” says Eboni Boicel, Senior Director, Martech, Desjardins Group. “This multi-year commitment is our vote of confidence in exagens, its technology, and its vision to humanize the digital banking environment. We believe exagens will play a key role in building stronger, long-term relationships with our customers.”

Assistant AccèsD is completely autonomous and works 24/7 to engage members according to their specific situations. It can both proactively guide as well as reactively assist -- whichever is most appropriate given the context.

“We’re excited to continue putting our social and data science expertise to work for Desjardins and its ever-increasing digital customer base,” says Michael Stojda, President & CEO of exagens. “As the financial services sector continues its digital transformation, the exagens team and its Behavioral Banking Platform are helping Desjardins provide a differentiated and valued experience. Our approach is high-tech with a very human touch.”

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