Ebanx, Brazilian fintech known for offering Latin American payment solutions to national and international websites, has just launched in beta - through its new local payments company, EBANX Pagamentos Ltda. - EBANX GO , a digital payment account with a physical and virtual Visa card for Brazilian consumers.
The product marks the entry of the company, which reached unicorn status in October last year, in the segment of products for the end user, which broadens the range of fintech's performance and strengthens its presence in the payment market Brazilian.
"Providing access has always been the great mission of EBANX. We started with Latin American payment solutions for international websites, which helped popularize global products and services such as Airbnb, Spotify and AliExpress in Brazil and in seven other Latin American countries. EBANX GO is a I spend more in this direction, this time acting directly in the Brazilian market , " says Wagner Ruiz, co-founder and CFO of EBANX.
The EBANX GO card was launched in test mode, in association with Dock (of the Conductor Group) and Visa of Brazil, and was offered by invitation to 10,000 Brazilian consumers at this first moment. EBANX GO can be accessed through an application, available for Android and iOS systems. There is a waiting list for those interested in the product, which should definitely be launched in the Brazilian market at the beginning of the second half of 2020.
“We are very happy to support EBANX in the construction of this solution. Partnering with such a disruptive and innovative product is strategic for our commitment to accelerate the transformation behind the increased use of electronic payments in Brazil, " says Fernando Teles, country manager of Visa do Brasil.
Among the functionalities of EBANX GO, there is the 5% cashback (refund) of purchases made by Brazilians in 18 websites that are affiliated, including online stores and digital services, such as AliExpress, Gearbest and Spotify. The money is available in EBANX GO and the user can use it for other transactions or transfer it to another account, according to their preference.
“It is an extremely competitive product, with real cashback, with no expiration date. We enter this market with a different vision, applying all our experience with global clients and Brazilian consumers over many years to guarantee a differentiated service without losing the EBANX DNA, which is always linked to access, speed and financial democratization. We are proud to offer one more platform to thousands of Brazilians, ” says Ruiz.
One in three Brazilians does not have access to a bank account, according to a recent survey . Brazil also has one of the highest bank spreads in the world, according to the World Bank. The launch of EBANX GO contributes to the transformation of this reality by providing access to cheap and quality financial services to thousands of consumers.
EBANX GO was created by an area of fintech dedicated exclusively to innovation and the development of new solutions. Among the products created is the EBANX Track , an order tracking platform issued in online stores.
"At EBANX, innovation is present in all areas, it is not limited to a specific sector. The projects of the End User area are based on the ideas and knowledge that they all contribute," says Ariel Patschiki, director of product for End User of EBANX Pagamentos Ltda.
How does it work
EBANX GO is a Visa prepaid card and can be used to buy at any establishment, website or application that accepts Visa. The product is linked to a payment account, to which the user can add balance. It is with this balance that the Brazilian consumer can make their purchases, using EBANX GO as a virtual or physical card.
There is no commission charge for deposits, maintenance or account opening, nor for transfers - which will be possible from EBANX GO to any checking or savings account.
The 5% refund will only be offered for purchases made on 18 websites, including online stores and digital services, participants in the beta phase of EBANX GO. Among those are Spotify, AliExpress, Gearbest, UseGiraffe, PatPat, Ctrip, Civitatis and Cambly. The full list can be found at www.ebanxgo.com/ .
For each purchase made on these websites, the Brazilian consumer will be entitled to receive 5% of the value of the return transaction. Amount that will be deposited in up to 15 business days in the EBANX GO digital account and that has no expiration date for use. This value can also be transferred to another account or used in future purchases, according to customer preferences.