Euronet Worldwide (EEFT), a leading global financial technology solutions and payments provider, announced today it will publish active missing children alerts on its ATM screens following an agreement with AMBER Alert Europe, a foundation that assists in finding and saving missing children.
The agreement provides the basis for any Euronet entity to support local AMBER Alert Europe partners in missing child awareness campaigns where Euronet and AMBER Alert Europe or one of its partners are present.
The partnership was successfully piloted in the Netherlands in the summer of 2019 when a missing child alert was published nationwide on the screens of the Euronet ATM network within a few hours of it becoming active and remained until the child was safely located.
This use of Euronet’s ATM screens, which are potentially viewed by millions of users and passers-by across Europe each day, is part of Euronet’s initiative to provide support to its local communities through services and philanthropic efforts.
“We are delighted to support an initiative, such as AMBER Alert Europe via our ATMs,” said Nikos Fountas, Executive President and Chief Executive Officer, Euronet EMEA EFT Processing. “Our ATM technology and locations such as airports, railway stations, and city centers, places the alerts in front of large audiences. We are able to upload an alert on a missing child onto the ATM screens quickly and hope this activity accelerates the safe return of any missing children.”
“ATMs are typically located in heavily-trafficked areas,” said Frank Hoen, AMBER Alert Europe Chairman and Founder. “This partnership will significantly increase the amount of exposure that missing children will receive. I am certain that this will save children’s lives in the future.”