Source: Best Innovation Group
Best Innovation Group (BIG), a technology and financial services innovator, announces that Tinker Federal Credit Union ($4.1 billion; 395,000 members; Oklahoma City, OK) has signed with BIG to use its FIVE Voice Banking Platform.
The credit union understands that consumers need to interact with their finances whenever and however they want. This flexibility means, that while some members prefer to walk into the branch to work with Tinker’s friendly staff in person or call to speak with a helpful service representative, others may prefer to use one of the credit union’s digital channels: mobile, online, or a voice-first experience using their virtual assistant, soon to be available thanks to FIVE.
“This is another channel TFCU will offer to allow our members to interact with their finances,” says Tinker Federal Credit Union VP/Manager of R&D Matthew M. Downing. “If someone is in the middle of cooking dinner and remembers their auto loan payment is due, they can make the loan payment from their Alexa enabled device by voice without interrupting their current activity. This is a whole new level of convenience for our members.”
According to Downing, the credit union doesn’t have a specific goal to migrate traffic to the voice experience channel. Their goal is to enable members to choose whichever channel they would like to interact with Tinker. Thus, meeting the members where they want to be met.
“At TFCU, we are constantly working to provide the best member experience across all our channels,” adds Downing. “This is the right time to expand our digital strategy by adding a transactional voice banking solution.”
“We are honored to have Tinker Federal Credit Union leveraging FIVE to benefit its members, as we move into a new era of digital banking,” explains BIG CEO/Founder John Best. “Having a credit union of Tinker’s caliber using FIVE sends a message that this voice banking technology is more than ready to take credit unions of any size to a new level of service that greatly enhances the member experience, as well as the organization’s value.”