Visa announced that it has completed the acquisition of the token services and ticketing businesses, formerly Bell ID and Ecebs LTD, from Rambus (NASDAQ: RMBS), a premier silicon IP and chip provider dedicated to delivering data faster and safer.
The acquisition strengthens Visa’s tokenization capabilities beyond card-based payments on the Visa network, to those on domestic card networks, account-based and real-time payments, extending the security and convenience of tokens to more transactions than ever before.
Once integrated, the local and account tokenization technology from Rambus, coupled with Visa’s global network and industry-leading Visa Token Service, will:
Scale fraud-reducing, secure payment solutions achieved by tokenization technology to reach more retailers, financial institutions and transport operators via Visa Token Service.
Enable Visa’s tokenization services to reach new markets with specific localization requirements, including the 28 countries in which Rambus operates today.
Beyond tokenization, the digital ticketing portfolio and expertise in transit from Rambus complement Visa’s commitment to delivering global transit and mobility solutions to public transit operators, technology partners and cities around the world. The combined efforts will foster delivery of more convenient, seamless transit ticketing experiences to consumers and transit organizations to expand Visa’s existing mobility solutions.