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Tide preps first paid plan

Source: Tide

Tide, the leading digital business banking platform*, has today announced it is to launch Tide Plus, an upgraded account giving members additional support for running their businesses.

Tide Plus has been successfully trialled by a group of Tide members and will be available to all members by the end of 2019.

The upgraded membership will offer a range of additional features to aid in the smooth running of businesses, including:

• Dedicated phone support available 9am - 6pm UK time
• Prioritised in-app messaging support
• Exclusive matte black, smooth feel, Tide Plus card
• Dedicated 24/7 legal helpline (provided by a law firm) - for contract queries, advice on legislation, regulation, disputes and many other queries
• 20 free transfers per month
Tide Plus will be available to all members and will cost £9.99 per month (£11.99 incl. VAT).

Sarah Young, VP of Member Engagement said “Tide recognises the diversity of small and medium sized business owners. Tide Plus is for businesses that, in addition to the digital channel support, prefer high quality phone support. The upgrade is visually supported by a very smart black card and offers additional benefits, such as legal support tailored to small business needs.”

Access to additional features within subscriptions has proven to be extremely popular within the fintech sector and wider industries. In line with this, over 60% of Tide members reported that they would be willing to pay for an enhanced product. For the Tide Plus launch, features identified as a priority by Tide members have been included in the package, with additional features to be added in the future.

Oliver Prill, CEO, Tide said, “Tide Plus is a really exciting addition to the Tide proposition.

“Following ClearBank, in partnership with Tide, receiving a £60m grant from the RBS Alternative Remedies Package a number of product commitments were made. As part of those commitments we said we would be launching compelling attractors to ensure the Tide business current account is an attractive alternative for as many small business owners as possible. Tide Plus, which propels Tide from digital only into a digital first player, is a key part of this commitment.” 

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