News and resources on payments systems, innovations and initiatives worldwide.

Meniga targets climate crisis with auto-cashback donations

Source: Meniga

Meniga, the leading provider of digital banking solutions, today announces its collaboration with UN Climate Change.

This will allow consumers to seamlessly donate cashback earned through the Meniga Rewards app towards the fight against climate change.

Through dedicated banking partners, the Meniga Rewards app allows consumers to earn personalised, card-linked rewards, discounts and cashbacks, while offering retail brands a unique way of communicating relevant offers to customers.

Cashback rewards are a fast-growing performance marketing channel across the world - with more than 100 million active cashback rewards users in the US alone and cashback transactions growing more than 100% per annum according to the CardLinx Association. As cashback rewards continue to grow around the world - the option of channeling cashback towards investment in climate friendly projects could make a substantial positive impact.

Meniga is the largest performance-driven cashback rewards platform in the Nordics with a growing user base of more than 250.000 users across Sweden, Finland and Iceland. The Meniga Rewards app is currently available to consumers in Sweden and Finland banking with Nordea, Länsförsäkringar, Sodexo, Aktia and Collector Bank with more Nordic banks expected to join in the coming months. Retail partners live within the app include Nelly, Lyko, Sushi Yama, Homeroom, Royal Design and Vapiano.

Users of the Meniga Rewards app will be able to donate their rewards to UN Climate Change certified projects that reduce, avoid or remove greenhouse gas emissions from the atmosphere. The first two projects to benefit from the partnership will be the RIPPLE Africa Improved Cook Stove Project in Malawi and a Varam Power Projects renewable energy generation project in India.

Niclas Svenningsen, Manager, Global Climate Action at the UN Climate Change Secretariat comments:

“Climate change is already affecting everyone around the world and its impacts will only increase with time. We are facing an existential threat that requires urgent action by all of us. To be successful in achieving the goals of the Paris Agreement on climate change we need all hands on board, and all tools available. We are thankful to Meniga for supporting voluntary action on climate through its business model, and invite its customers to do the same, as a way to protect their future and that of future generations, by giving back through this collaboration.”

Georg Ludviksson, CEO and co-founder of Meniga comments:

“Consumers and corporations are becoming increasingly aware of climate change and their own carbon footprints. There is a growing need for creative business solutions to engage and unite people in the fight against climate change. With this partnership we offer Meniga Rewards users to seamlessly

donate part of their consumption to carbon offsetting projects around the world, funded by the brands and merchants they love. On an individual level we offer consumers to take an important step towards offsetting their footprint. As a community, we have the potential to make substantial and lasting impact through the UN Climate Change certified projects.”

How Meniga Rewards works

Meniga Rewards is a free-to-use app, available in Sweden and Finland through Google Play and launching in the App Store imminently. As a result of Meniga’s acquisition of the leading Swedish cashback rewards platform Wrapp earlier this year - Wrapp users are being migrated to the Meniga app. Wrapp users simply need to update the app to gain access to Meniga Rewards and the Give Back feature.

Here is how the Meniga Rewards app works:
● For users: By connecting their bank card to the Meniga Rewards app, users automatically receive personalised offers and cashbacks based on their spending behaviour. These include discounts with shops or restaurants that they visit frequently, in addition to offers with recommended alternatives that have been identified as relevant to them.

● For banks: Partnering with Meniga Rewards, banks can use available insight on customers spending to offer the benefit of a personalised banking experience which rewards the customer for individual transactions and increases engagement.

● For retailers: Meniga Rewards offers a unique way to reach modern consumers which actively unsubscribe from loyalty programs and becomes increasingly averse to targeted marketing via social media. With retail partners only paying for converted leads these are offered a guaranteed return on investment.

Comments: (0)