In a pioneer action to display Chinese products of great quality and technology, top-notch design, and competitive prices, the Brazilian fintech company EBANX, collaborating with AliExpress, a global retail online marketplace of Alibaba Group, is going to launch its first physical store in Curitiba, featuring AliExpress Shopping Experience.
Located at Shopping Mueller, the store consists of a 32 meters panel, installed in one of the largest shopping malls in Curitiba, with digital and physical showcases. A LED screen panel, which is 5 meters long and 2.5 meters-high, will exhibit some of the best technology products sold at the AliExpress website. This 32 meters wall will also have 8 interactive showcases, with touch TVs, where the consumer may get more information about each item and scan a QR code to access the AliExpress website. Two physical niches will also be available for visitors to try the physical products sold by AliExpress.
“We are excited to join EBANX’ initiative bringing together the online and offline experience. AliExpress is one of the most popular e-commerce platforms in Brazil and we have always explored ways to boost the integration of digital and physical environments, ultimately looking to offer our consumers more choice, fun, and convenience while they shop,” said Kang Huang, the country leader of AliExpress Brazil. “Like EBANX, we aim to further innovate and differentiate the AliExpress shopping experience, enabling our consumers to explore the platform’s brands and products.”
Chinese tech products are widely popular in Brazil and Latin America and have become the first option for many consumers in the region. Chinese companies such as AliExpress have been facilitating access to global products and services for this population. In 2018, EBANX processed around 35 million purchases from Chinese merchants. In 2013, there were only 1 million purchases. The average ticket spent by Brazilian consumers on these sellers has also grown, from BRL 45 in 2013 to BRL 100 in 2019.
In addition, competition among Chinese sellers has grown in recent years. “Today EBANX serves about 150 companies from China, which are selling to Latin American countries using our solutions. In 2018 alone, the number of Chinese merchants almost doubled compared to 2017,” revealed André Boaventura, partner and marketing director of EBANX.
In the face of these numbers, there is a need to offer Brazilians the power of the Chinese industry through a hands-on experience. And there is nothing better than a shopping mall to house this experience and to prove that quality and cost-effectiveness can be linked. “Buying a Chinese product today is no longer synonymous with a lack of money. It is indeed a great option for the consumer. With that in mind, we chose Shopping Mueller, which has a mix of stores that serve a demanding public, to demystify products sold by AliExpress,” concluded Boaventura.
“Like EBANX, we aim to further innovate and differentiate the experience of shopping on AliExpress, by enabling our consumers to explore the brands and products available on the platform,” said Huang.