TD Ameritrade debuts in-vehicle trading service

Source: TD Ameritrade

TD Ameritrade has launched a suite of in-vehicle experiences through your smartphone, giving investors one more way to stay up to date with the markets anytime.

TD Ameritrade is delivering on its commitment to transform lives and investing for the better by integrating with Apple CarPlay, Android Auto, and Echo Auto.

This announcement marks the latest in TD Ameritrade’s ongoing efforts to bring market access and information to investors in even more places. Having been the first to offer trading over the phone, on a desktop, and through a mobile app, late last year TD Ameritrade was also the first to announce voice-activated investing on Amazon Alexa-enabled devices. In-vehicle solutions represent a natural next step in the company’s efforts to use innovative technology to enable investors to engage with the markets when and where they choose.

With drivers logging more and more miles year after year, Americans spend a lot of time in traffic. According to a report issued by INRIX, Inc. in February 2019, American drivers lost an average of 97 hours last year due to congestion. The same report estimated that the 2018 cost of sitting in traffic nationwide was nearly $87 billion, an average of $1,348 per driver. But for those who follow the financial markets closely, that loss is compounded by untold missed opportunity.
To help investors maximize their time and productivity safely, TD Ameritrade is unveiling new in-vehicle optimized experiences for connected drivers.

Those using Apple CarPlay can keep track of the latest real-time market news with a new TDAN Radio app from the TD Ameritrade Network2. Drivers can now listen to select TD Ameritrade Network news broadcasts live via audio streaming optimized for CarPlay.
Drivers using the Android Auto and Echo Auto platforms now have the option to use voice commands to unlock market performance summaries and sector updates, hear real-time quotes, check account balances and portfolio performance, and more.

“In a connected world like ours, we have to meet investors where they are, whether at home, in the office, or on the go,” explains Sunayna Tuteja, head of strategic partnerships and emerging technologies at TD Ameritrade, Inc. “In-vehicle technology offers a new type of connectivity that further breaks down barriers to accessing financial education and markets.”

“From long commutes to the great American road trip, Americans spend a lot of time in cars, and technology has completely changed the way we spend that time. Today, drivers expect their car to map their course, or to play their favorite song. But we’re just scratching the surface of what’s possible,” said Vijay Sankaran, Chief Information Officer at TD Ameritrade. “To us, this is a natural next step, building on our unprecedented collaboration momentum and representing yet another way we’re using complex technology to weave investing seamlessly into our daily lives.”

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