The company also announced that it has surpassed $3 billion in customer deposits to date.

CARD is seeing a nearly double increase, year over year, in new accounts overall. With these metrics, CARD is emerging as a challenger banking leader with a focus on providing financial products and services tailored to customers who have found traditional banks disappointing and not tailored to their specific needs.

“We’re really excited with customers’ acceptance of our brand partner images, making their mobile banking account unique and personal to them,” said Tim Coltrell, chief executive officer, CARD. “At the same time, consumer banking has failed to keep up with the market’s changing needs. Our aim with our mobile banking account is to make it easier for everyone and help customers attain their financial goals.”

The company, which leads the industry in lifestyle-branded, mobile banking cards, plans to introduce additional financial services later this year. CARD.com offers custom branded cards with a mobile app and text alerts for customers who prefer banking on their phones. Plus, CARD.com customers can get their paychecks fast with Early Direct Deposit. The company’s current popular offerings include cards that support personalized images relevant to a customer’s interests, most notably the NFL Players Association (NFLPA), consumer brands, TV shows, rock bands, artists and designers.