SE2 makes majority investment in insurtech

Source: SE2

SE2, a recognized industry leader providing technology driven third-party administration services for many of the top life insurance companies in the US, announced an increased investment in, a customer engagement technology platform focused on the life insurance and annuity industry.

Headquartered in Princeton, NJ, engages existing and prospective customers through an interactive platform that rewards policyholders for taking steps to improve their physical, mental, and financial wellbeing through educational content, wearables and life event data. This investment will drive continued scalability and growth for as they launch the latest version of their white-labeled platform later this year.

SE2 and are both driving digital transformation in the industry and have been enabling some of the largest life and annuity insurance carriers in their development and launch of new and unique products and consumer loyalty programs into the market. Together, the digital capabilities of combined with SE2’s Aurum platform and comprehensive operation services will enable delivery of an engaging, frictionless, and personalized experience to policyholders.

“SE2 and’s collaborative focus on delivering customer centricity and technology will be a true asset to carriers looking for efficient and effective solutions in a landscape where consumer expectations for fast, easy, and fun digital experiences continue to increase,” stated Jon Cooper, CEO and Co-Founder of

Founded in 2012, uses behavioral economics, social psychology, and personalized content to nurture a community of highly engaged consumers. has established partnerships with leading insurance companies across eight countries, including two of the top five largest international carriers.

“This expanded partnership will create comprehensive digital offerings new to the life and annuity insurance industry,” said Vinod Kachroo, CIO of SE2. “’s unwavering commitment to transforming the policyholder experience is a perfect match for SE2’s Life & Annuity Digital platform and our vision for driving innovation for the insurance industry. We’re excited about this next chapter.”

SE2 is now a majority owner in, which will continue to be led by its current management team. Terms of the transaction were not disclosed.

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