Cardinal is partnering with MODASolutions, a payment and order processing provider, to offer SECURE-eBill, a payment option that enables consumers to shop online and pay for their purchases through the comfort and security of their online banking account.

As a result of this partnership, Cardinal's online merchants - including some of the best-known names in e-commerce, such as Hotwire, Tiger Direct, NewEgg, BuyDig, Tool King, and Sam Goody - can now let people pay for products and services by extending online banking to online shopping.

According to data from Forrester Research, 30 percent of U.S. consumers don't shop online because of Internet security concerns. Tool King, a leading online retailer of consumer, professional, and industrial tools, recently added SECURE-eBill to their payment platform. The first day the alternative payment option launched on their web site, Tool King saw an increase of approximately 1.5 percent in sales, a number they believe will continue to increase as their customers discover the security and convenience of using of SECURE-eBill.

"MODASolutions worked closely with us to seamlessly integrate SECURE-eBill into our secure payment authentication services, making it easy for our merchants to offer this exciting new alternative payment option," says Kendall G. Myles, Senior Vice President of CardinalCommerce. "With MODASolutions' SECURE-eBill, we're helping merchants fight online fraud, protect consumers' privacy, and reduce merchant services costs - while adding new customers and making online shopping easier."

When shoppers click on the SECURE-eBill option at checkout, an e-mail invoice (the e-Bill) is sent confirming their purchase. Consumers then pay the invoice using their secure online checking account, just as they would pay their utility bills. The transaction - safely, privately and securely handled bank-to-bank - is complete. Unlike credit card and electronic check purchases, SECURE-eBill never requires the disclosure of consumer's personal or financial information over the Internet.

In addition to expanding sales opportunities by giving consumers an attractive alternative payment option, SECURE-eBill cuts expenses for online merchants. That's because SECURE-eBill costs up to 60 percent less per merchant transaction than those conducted with credit cards. That's real cash savings that add up fast for online merchants and boost their profit margins.

"SECURE-eBill allows CardinalCommerce to offer their merchants a payment solution that attracts new customers and increases customer satisfaction and loyalty," says Marwan Forzely, President and CEO of MODASolutions. "Cardinal is a leader in providing innovative solutions to their clients. They represent an impressive number of high-quality merchants, and we are thrilled they have chosen to integrate SECURE-eBill into their e-commerce platform and promote our payment solution to their merchant community."