Early Warning Services, LLC, the network operator behind Zelle®, today announced $39 billion was sent through the Zelle Network® on 147 million transactions during Q1 2019.
Year-over-year payment values increased by 54%, while payment volume increased by 72%.
“This past quarter Zelle achieved several milestones towards our goal of nationwide ubiquity,” said Lou Anne Alexander, Group President, Payments Solutions at Early Warning. “Our core processor partners have achieved tremendous results, signing more than a hundred and thirty banks and credit unions in Q1. In addition, our new marketing campaign was launched, tapping into everyday use cases of Zelle, designed to drive deeper knowledge and relevance with consumers.”
Already, customers of more than 5,391 financial institutions are using the Zelle Network, whether it’s through their financial institution’s mobile banking app, or by registering their debit cards in the Zelle mobile app.
“Everyday Better” 2019 Zelle marketing campaign uses everyday Person-to-Person (P2P) use cases to drive deeper levels of awareness.
Although digital P2P adoption first caught on with Millennials, adoption of P2P services continues to rise among all generations. The Everyday Better campaign from Zelle highlights situations that appeal to a broad spectrum of people, tapping into moments everyone can relate to, such as graduation, rent, birthdays, brunch, and family reunions. The campaign continues to use bright colors, quirky humorous characters and fun memorable lines that demonstrate an alternative to using cash or checks.
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