MatchMove, one of the world’s fastest-growing and leading fintech companies, today announced that it has partnered with AsiaTop Loyalty, a Singapore-based fintech company that provides a groundbreaking technology platform to revolutionize the loyalty rewards industry that is projected at US$7.3 billion by end 2022.
MatchMove’s proprietary Banking Wallet OSTM, a core engine processing payments and spend analytics, is coupled with AsiaTop’s innovative loyalty rewards engine, to empower merchants and partners to run highly effective loyalty rewards programs.
Through AsiaTop’s platform, Merchants can now issue branded virtual or physical prepaid cards to their consumers to join their customized loyalty rewards program on the cloud. The cards sport a Mastercard chip or emblem and are accepted by the world’s major card networks. This is the first of its kind in Singapore.
Merchants who already have credit card processing facilities do not have to spend money on integration with legacy systems. Through AsiaTop’s platform, a merchant can, within hours rather than weeks, start running their own app-based loyalty reward programs on the cloud, with high levels of customization and automation, such as rewarding more points at specific times of the day.
Consumers will trust the loyalty reward program more, as the awarded points are displayed instantly on the app, and can be converted back to cash on a Mastercard prepaid card for subsequent spending at the merchant. Happier consumers will result in return visits and more revenue for the merchant.
Joe Ngoi, Board Director of AsiaTop Loyalty, said: “The partnership of AsiaTop with MatchMove seeks to disrupt the age-old loyalty rewards market. We are optimistic that our fintech- and cloud-based platform will benefit merchants and partners who are looking to launch innovative loyalty rewards programs at the high speed-to-market required of businesses today.”
Shailesh Naik, Founder & CEO of MatchMove, said, “The number of use cases for our platform continues to widen by the day. Enterprises and organizations that want to use our technology range from e-commerce, domestic money transfer, health, insurance, lending, shipping, dating, ride-hailing, fleet management, banking, communities, real estate, other fintechs, and many more, contributing to our 300% year-on-year growth in volumes. We are delighted to add AsiaTop Loyalty to our network of like-minded partners. As our partnership with AsiaTop Loyalty opens up unlimited opportunities for merchants and brings forth extensive shopping and reward choices across the globe to the people, MatchMove is a step closer to becoming the largest and safest money mover in the world.”