AIB signs three-year deal with personalisation platform Boxever

Source: Boxever

Boxever​, the personalisation platform, announces its partnership with Allied Irish Banks (AIB).

Boxever will work with AIB on a three year  contract to help drive enhanced personalised experiences for its customers.   

The partnership marks another important step in AIB’s significant digital  transformation project. Boxever’s market-leading technology will help AIB to  continue to prioritise the customer at the heart of its business, delivering true  one-to-one personalisation. Having already significantly increased investment in IT  over the last three years, this announcement reflects the bank’s continued  commitment to digital excellence and the customer experience.   

The partnership also reflects Boxever’s continued growth in the financial services  sector, helping some of the world’s biggest organisations enhance their customer  experience. Focusing on industries with complex and rapidly evolving customer  engagement challenges, financial services will remain a key priority for the business  throughout 2019 and beyond.   

Seamus Murphy, Chief Digital Officer at AIB, said: “Our customers’ expectations are  shifting rapidly. We have to be agile and keep ahead of this change to continue to  offer a market-leading experience. Boxever’s personalisation platform will help us to  do just that - allowing us to reach our customers with the right message, at the right  time and through the right channel. This partnership with an indigenous Irish  company will add some of the industry’s best technology and expertise to our digital  transformation effort.    

Dave O’Flanagan, CEO of Boxever, said: “We’re really excited about partnering with  AIB as we continue to expand our presence in the financial services sector. Together  we will work to enhance the experience for AIB’s customers, and drive positive  results throughout their business. It’s going to be fascinating to see the impact our  industry-leading personalisation platform - powered by data and AI - will have for the  AIB and its customers as we move forward together.” 
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