Boxever, the personalisation platform, announces its partnership with Allied Irish Banks (AIB).
Boxever will work with AIB on a three year contract to help drive enhanced personalised experiences for its customers.
The partnership marks another important step in AIB’s significant digital transformation project. Boxever’s market-leading technology will help AIB to continue to prioritise the customer at the heart of its business, delivering true one-to-one personalisation. Having already significantly increased investment in IT over the last three years, this announcement reflects the bank’s continued commitment to digital excellence and the customer experience.
The partnership also reflects Boxever’s continued growth in the financial services sector, helping some of the world’s biggest organisations enhance their customer experience. Focusing on industries with complex and rapidly evolving customer engagement challenges, financial services will remain a key priority for the business throughout 2019 and beyond.
Seamus Murphy, Chief Digital Officer at AIB, said: “Our customers’ expectations are shifting rapidly. We have to be agile and keep ahead of this change to continue to offer a market-leading experience. Boxever’s personalisation platform will help us to do just that - allowing us to reach our customers with the right message, at the right time and through the right channel. This partnership with an indigenous Irish company will add some of the industry’s best technology and expertise to our digital transformation effort.
Dave O’Flanagan, CEO of Boxever, said: “We’re really excited about partnering with AIB as we continue to expand our presence in the financial services sector. Together we will work to enhance the experience for AIB’s customers, and drive positive results throughout their business. It’s going to be fascinating to see the impact our industry-leading personalisation platform - powered by data and AI - will have for the AIB and its customers as we move forward together.”
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