MX will utilize the Personetics AI engine to deliver a powerful combination—clean, enriched and categorized data; and AI-powered, personalized, real-time insights and advice—enabling both companies to deliver on their common vision for customer advocacy. The partnership will enable financial institutions to help customers improve their financial well-being by making better day-to-day financial decisions.

“Our partnership is driven by strong demand from financial institutions of all sizes that recognize the need to put advocacy at the center of the customer experience,” said Ryan Caldwell, Founder and CEO of MX. “Financial institutions are excited for the prospect of a packaged solution that combines the capabilities of the market leaders in data and AI with built-in integration and a SaaS option to streamline deployment and shorten time-to-market.”

“Leading banks will harness data to provide contextual advice in the moment, and most won’t be able to do it themselves,” said Dan Latimore, Senior Vice President of Banking at Celent. “They’ll need to rely on a robust set of partnerships to up their technological game.”

“We’re laying the foundation for turning clean data into prescriptive advice that’s personal and delivered right when you need it,” said Brett Allred, Chief Product Officer at MX. “With this move, every financial institution can be a true advocate for their customers.”

“MX has been a major force in helping financial institutions build a foundation of trust in their data, which is critical to the success of advanced AI capabilities,” said Jody Bhagat, President of Americas, Personetics. “The result is that more banks and credit unions can give their customers data-driven insights to make better decisions about their finances.”