Mobi Direct, one of the leading Payment System Operators (PSO)/Payment Service Providers (PSP) in Pakistan contracted Worldline [Euronext: WLN], the European leader in the payment and transactional services industry, to provide its state-of-the-art digital payment infrastructure platform in Pakistan.
Following the integration and implementation, Mobi Direct will have the capability and capacity to deliver a wide range of issuing and acquiring transactions for its customers and the banking industry as a whole. The platform will allow Mobi Direct to offer a variety of innovative products and solutions to the banking community, merchants/consumers, public sector enterprises and digital players.
Mobi Direct is the first PSO/PSP authorized by the State Bank of Pakistan to establish an Electronic Payment Gateway (EPG) in Pakistan and is developing an eco-system for various types of digital payments and e-commerce products. This will not only enable the fulfillment of digital banking needs for bank customers but will also play a significant role in the financial inclusion of the unbanked population, especially in the rural economy, as well as allowing the export community to offer Pakistani products to overseas markets.
Wolf Kunisch, Member of the Executive Committee at Worldline and Deputy CEO at equensWorldline, says: "Mobi Direct’s digital payments project will play a vital role in the modernization of Pakistan’s finance sector and of the country’s economy as a whole, and Worldline is proud to be part of these developments. This partnership is our first project in Pakistan and this market will benefit strongly from our proven and comprehensive solutions for digital payments in terms of performance, flexibility, modularity and cost effectiveness.”
Aarij Ali, CEO of Mobi Direct, says: “We want to take the lead in modernizing the payments infrastructure in Pakistan in order to improve efficiency and be prepared for future developments in the payments industry. Based on its excellent track record, experience and readiness for digital payments processing, Worldline was the obvious choice. We are pleased and proud that, by partnering with Worldline, we will be the frontrunner for the implementation of digital payments in Pakistan.”
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