Klarna signs Clas Ohlson partnership

Source: Klarna

Today, Clas Ohlson adds the UK to its collection of markets served by Klarna’s checkout and Pay later offer.

The expansion means Clas Ohlson can now offer its UK customers painless purchasing when buying smart, simple and practical solutions for their homes. Customers will then have 30 days to pay for their items with no interest or fees.

Klarna has been working with Clas Ohlson in Sweden, Norway and Finland since the launch of their new ecommerce platform in 2012 and launched in Germany last year. They have now decided to bring Klarna’s magic with them into the UK, with the aim of expanding the successful partnership further.

Since it was founded 100 years ago, Clas Ohlson has grown and evolved to become one of the strongest brands in retail in the Nordics. Clas Ohlson’s focus on simplifying life for its customers by delivering the best customer experience, combined with Klarna’s track record of delivering a smooth payments experience shoppers love, makes the development of the partnership a natural next step.

Luke Griffiths, General Manager at Klarna UK said: “We have spent more than a decade getting to know how people shop, so we know what matters to consumers. Our work with Clas Ohlson will help to streamline their online payments and bring the UK service into the same league as their existing markets. By extending our partnership into the UK, Clas Ohlson can bring the superior customer experience we provide, along with our insights into the shopping behaviour of their customers, right into the heart of online shopping central… the UK. We believe this extension is so good, it will make the neighbours jealous.”

Melissa Titshall, Head of Marketing and Ecom at Clas Ohlson UK, added: “Our ambition is to offer greater convenience to all of our customers, across all touchpoints, and introducing Klarna Checkout and Pay later in the UK is one step on our journey. We know from our other markets that Klarna has boosted conversions for our ecommerce business and we’re keen to see that success applied in the UK.”
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