This year there has been a substantial grow in the number of Russian online payers preferring contactless payments: according to a Mediascope 2018 report, this rate has increased from 10.2% in 2017 to 36.3% in 2018.

“Nowadays, customers use smartphones to pay for more than 20% of purchases at offline retail outlets. Now they can pay the same way online—and they don’t even have to take the bank card out of the wallet. We’re sure that the number of frictionless payments via digital wallets will keep growing,” says Dmitry Polozov, Head of Product Development at Yandex.Money.

“We witness a growing interest in Google Pay from Russian users, so we’re very pleased to announce our partnership with Yandex.Checkout that made our service even more convenient. The list of stores accepting payments via Google Pay has instantly expanded to include tens of thousands more websites, which is a major step for us and a convenient feature for users,” adds Emil Bayazitov, Head of Payment Products Development at Google in Russia.

This development will help companies increase the conversion rate as Google Pay doesn’t require the user to enter their payment details at every checkout, eliminating the possibility of typing errors. All the user needs to do is link a bank card to the system, and they’ll be able to pay for purchases without entering the bank card details anywhere else.

To pay via Google Pay for a purchase at an online platform partnering with Yandex.Checkout, customers need to select it as the payment method, then select the preferred linked card, and confirm the payment. If the customer uses an Android device with the Google Chrome browser, they won’t even have to confirm each payment via the 3-D Secure technology—a one-time password from the bank. Yandex.Checkout doesn’t charge a commission from users for payments via Google Pay.