Citibank is inaugurating today its first Citigold Center in San Francisco, located in the historic Pacific Gas & Electric Company Building at 245 Market Street in the heart of the financial district.
The newly refurbished and redesigned branch, which preserves original elements of the iconic 1920s landmark, offers the community the latest in Citi’s ‘Smart Banking’ technology, as well as the full range of Citi products and services.
“San Francisco is an energetic, diverse and international city and one of our most important markets,” said Will Howle, President, U.S. Retail Banking & Mortgage at Citi. “We are seeing tremendous growth in online and mobile interactions, as well as new and heightened expectations of what the branch experience should be. Clients expect faster, smarter service that leverages digital technology and incorporates all that Citi has to offer. Our new Citigold Center is one of the ways we are delivering.”
Customers at the new Citigold Center are greeted with an interactive digital experience—the branch features new online “workbench” terminals that enhance side-by-side interactions with personal bankers, while providing in-branch access to Citi’s digital banking platform and complimentary Wi-Fi. The adjacent Citigold lounge offers a relaxing, private space to meet with Citigold Relationship Managers, Financial Advisors, Small Business Bankers and Home Lending Officers. Videoconferencing is also available to give clients worldwide access to Citi.
Listed on the National Register of Historic Places, the PG&E building preserves ornate column details and allegorical nautical ornamentation intertwined with Renaissance motifs that provide a stunning backdrop for the 5,400-square foot branch renovation. The branch remodel reflects Citi’s commitment to localization within an intimate, personal and architectural environment. The bespoke Citigold lounge is outfitted with carefully selected furnishings and artwork that connect to the community.
“Our new Citigold Center addresses a number of real-world issues our clients encounter,” said Ed Patterson, Citi’s Division Manager for Northern California. “These Smart Branches offer a range of services for all of our clients, combining everyday banking needs like deposits, withdrawals and in-person financial advice, with more nuanced offerings like lounge or conference room access for professionals who either reside in San Francisco or are just passing through on business and need a place to work.”
The new Citigold Center in San Francisco exemplifies how Citi is adapting to and meeting evolving customer needs by doing away with one-size-fits all traditional branches to explore multiple sizes and formats.
Citi has more than a 100-year relationship with the city of San Francisco, including investments in the community through the Citi Foundation. Among the initiatives Citi has led or partnered on are:
“Kindergarten to College” (K2C), a partnership between the City and County of San Francisco, the San Francisco Unified School District (SFUSD) and Citi to provide the first publicly funded, universal youth college savings account program in the United States. Every student entering kindergarten or a participating program year automatically receives a Citibank-based K2C college savings account. To date, more than 31,000 children have saved over $5 million for their education.
San Francisco Housing Accelerator Fund (SFHAF), a public-private partnership that seeks to accelerate the production and preservation of affordable housing, received founding support from Citi Community Development and the San Francisco Mayor’s Office. In addition, Citi Community Capital provided $40 million in senior financing to protect and stabilize housing for low- and moderate-income households.
Pathways to Progress: The Citi Foundation's Pathways to Progress efforts, which provide young people the opportunity to develop workplace skills and leadership experience, will impact more than 4,500 youth in San Francisco this year. One example of this work is Summer Jobs Connect, where the Citi Foundation invested $535,000 in San Francisco’s summer youth employment and financial literacy programs, and supported 200 summer jobs for youth.
The new Citigold Center at 245 Market Street is one of 120 Citibank branches throughout Northern California.