Credit Suisse today announced it is making Apple Business Chat available to private banking clients with accounts in Singapore and Hong Kong who are Digital Private Banking users, introducing a new way for them to communicate directly with the bank using the Messages app on iPhone and iPad.
Francois Monnet, Head of Private Banking North Asia, Credit Suisse said, "We are excited to engage with our clients through Apple Business Chat. Approximately 95% of our clients booked in Asia who access our mobile digital private banking platform are users of iPhones or iPads, so they can now communicate with us anytime anywhere through their preferred chat channel."
Benjamin Cavalli, Head of Private Banking South Asia, Credit Suisse said, "Using messaging to communicate is a core part of our clients' everyday life and fast becoming the next transformational shift all over the world. Credit Suisse continues to be at the forefront of digital innovation in wealth management, bringing to our clients the best of digital technology to ensure they continue to have a seamless and pleasurable banking experience with us."
Credit Suisse's private banking clients can use Apple Business Chat to communicate with their Credit Suisse team, including obtaining information on their account balances and portfolio or the status of their transactions in the first phase. In the next phase, more geographical booking centers and functionalities will be added including allowing clients to perform self-servicing functions such as placing trade orders and completing tasks relating to their account such as submitting forms and updating their personal details, via the Relationship Managers.
To start an Apple Business Chat, Credit Suisse clients can authenticate themselves via the Credit Suisse Digital Private Banking app, using the fully digital onboarding process. Once completed, they are automatically connected to their Credit Suisse team to start their conversations.
The Credit Suisse team will access the messages from Apple Business Chat through Credit Suisse's proprietary in-house chat platform which enables messaging to be used as an acceptable channel for clients to communicate with the bank, with the conversations taking place in a secure and compliant environment.