dabbl, the UK’s first app-only share buying service, has found popular appeal amongst younger investors.
Launched just two months ago, the app has been developed to provide a straight forward and cost-effective route to buying and selling shares, helping the millions of UK adults who should be investing - but aren’t.
Mark Ackred, co-founder and Chief Executive of dabbl, explains:
“Over 40% of all the trades placed on the app so far have been done by those aged 35 or under. Whilst we would expect any app like this to have millennial appeal, given such a large proportion of this generation have told us they had no plans to start investing, we’ve clearly found a winning combination.”
Research commissioned by dabbl earlier this year showed that 96% of millennials had ruled out building an investment portfolio, citing complexity and the idea that it was something reserved for only the financial elite as to what had deterred them. dabbl makes buying shares as straightforward as taking a selfie, whilst a payment of just £20 a year provides three trades a month, making it affordable to invest even small sums.
Next month, dabbl will be launching a crowdfunding campaign to support new product development and further marketing for the business.