JCB enables Apple Pay for Taiwanese market

JCB International Co., Ltd., the international operations subsidiary of JCB Co., Ltd, today brings its customers Apple Pay in Taiwan, which is transforming mobile payments with an easy, secure and private way to pay that's fast and convenient.

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Support for Apple Pay will start with E.Sun Bank and Union Bank of Taiwan and continue to be phased in for other JCB brand payment product issuers.

Security and privacy is at the core of Apple Pay. When you use a credit or debit card with Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on your device. Each transaction is authorized with a one-time unique dynamic security code.

Daisuke Sakurai, Executive Vice President, Business Development & Coordination Headquarters I, said: "The Taiwan payment market is one of the most advanced in terms of contactless payment, with many merchants equipped with contactless payment readers. Taiwan is the first market after Japan where JCB is supporting Apple Pay. JCB will support Apple Pay to help create a new payment lifestyle that is both secure and convenient for everyday use."

Apple Pay is easy to set up and users will continue to receive all of the rewards and benefits offered by JCB cards. In stores, Apple Pay works with iPhone SE, iPhone 6 and later, and Apple Watch.

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