All TradeKing customers pay the same fee, regardless of trading volume or assets in the account.

TradeKing customers will be able to trade and manage a full suite of investments, including stocks, traditional options, mutual funds, exchange traded funds, bonds and Treasuries. The online trading platform is complemented by a comprehensive set of information tools, including access to voluminous, but customized information such as a personalized RSS newsreader, educational podcasts, customized financial blogs and a Wiki community – all designed to make the TradeKing experience more engaging, more efficient and more effective.

"We believe that consolidation in the online investing industry has diverted attention from products and services, creating an opportunity for TradeKing in a market that has an estimated 20 million to 30 million online brokerage accounts," said Montanaro. "After a decade of online trading, investors are smarter and more experienced than ever, and so they want better tools and technology from their online broker without sacrificing low prices. At TradeKing, we deliver that value, but with a democratic pricing structure that treats all investors equally."

TradeKing is a nationally licensed broker dealer with powerful online equity and option trading tools including real-time portfolio information, advanced order entry, customized charting and alerts, free research and integrated news, stock, option and mutual fund screeners, volatility charts, a pricing probability calculator, enhanced option chains and interactive educational information.

"We don't think that online trading should be a solitary experience just because you are a self directed investor. That's why TradeKing is the first online brokerage firm to introduce financial blogs and social networking tools to the trading experience – bringing the financial services industry in line with other sectors," continued Montanaro. "People have seen how blogs change everything from how politics is covered to how disasters are reported. Now TradeKing customers can leverage the power of blogs to more easily share information, expand their roster of trading strategies, and connect with other like-minded investors."