Bloomberg Tradebook to launch US equity options trading platform

With the introduction of the U.S. equity options-trading platform, the Company is further extending the asset classes and its front-end agency trading capabilities to U.S. equity options. Bloomberg Tradebook also offers agency broker services in U.S. and global equities and futures. The U.S. options platform will provide full market transparency, high-speed direct connectivity to access markets and advanced trading tools and sophisticated execution strategies to help clients can seek better executions. It will enable clients to model their own complex, custom-designed options strategies and evaluate the profit profile of a potential trade. Options traders will be able to send single orders, multiple queued orders or simultaneously trigger multiple orders.

"Optimizing transparency, providing anonymous unconflicted access and sophisticated trading tools and strategies for customers continue to be the unique value propositions of Bloomberg Tradebook. We are now extending this to the U.S. equity options market," said Kim Bang, President and CEO of Bloomberg Tradebook. "We are gratified that the National Association of Securities Dealers (NASD) has approved the application of Bloomberg Tradebook to offer an electronic U.S. equity options-trading platform."

Transparency, connectivity and sophisticated trading tools are important characteristics of the equity options trading system. Combined with the robust news, data and analytics functionality of the Bloomberg Professional service, Bloomberg Tradebook offers traders the unparalleled advantage of a fully integrated electronic execution platform. Bloomberg Tradebook provides the same reliability, security features and customer service that are the hallmarks of Bloomberg. These features include live trading support; a consultative sales force that helps guide customers through the electronic trading environment; and a biometric-controlled data security system to safeguard authorized access.