French city of Dijon brings contactless payments to tram network

Source: Visa

Dijon Métropole, Keolis, the Caisse d'Epargne de Bourgogne Franche-Comté, Visa and Worldline announce the launch of a new innovation in the field of open payment for public transport in Dijon.

For the first time in France, when passengers (tourists, occasional travellers, regular passengers who have forgotten their ticket, etc.) board a tram, they will now be able to pay for their journey with a contactless payment card, regardless of their bank. This innovation, available throughout Dijon's two tram lines, will be extended to the city's bus routes in a second phase.

This new open payment solution enables users to avoid queuing and purchasing tickets from vending machines. All they have to do is board the trams and validate their journey by tapping their contactless payment card on the validation terminal provided for this purpose. They can then travel with total peace of mind, knowing that they always pay the lowest price for their journeys and will not have to present a paper ticket to controllers. Indeed, this open payment system implements the pricing rules in force for standard tickets, namely €1.30 per journey, valid for 1 hour on the two tram lines, and goes further by setting the price of a daily pass, at €3.90, as the maximum price. During inspections, a simple validation of the user's contactless payment card on the controller's terminal is sufficient to prove the user's right to travel. Finally, users of the service who want to view their travel history, or print their receipts if required, can simply go to the website and enter their bank card number. The dedicated page for this purpose is secured in accordance with banking standards.

After "On Dijon", an innovative contract that is unique in the world for the creation and management of a connected "cockpit" of public space facilities in the 24 districts of the city that will be launched in late 2018, Dijon Métropole and its partners will continue with the transformation of their region. At the heart of the innovative policy led by François Rebsamen, Chair of Dijon Métropole, is a rich and varied heritage of remarkable diversity, bringing high quality development.

The capital and epicentre of the Bourgogne-Franche-Comté region, Dijon is a bold and radiant city on a human scale, a university and financial centre with a rich history of solidarity, culture and sport. This first in France, the contactless payment card transformed into a ticket, will facilitate the daily lives of the city's inhabitants. This innovation also positions Dijon Métropole as a model of sustainable development in the service of its citizens.

"Cities today ensure greater efficiency in public services and consistency of action within one area. This is not a hegemonic role, but a unifying one, involving major innovative projects for the residents of Dijon and the wider region." François Rebsamen

As a benchmark partner for the areas being transformed, Keolis is helping Dijon Métropole to design an optimised universal transport provision that is adapted to the needs of each passenger. With this open payment project, Keolis is developing a new connected transport experience that is both smoother and more enjoyable on a daily basis. By deploying this innovative system across the entire transport network, Keolis is supporting Dijon Métropole in its transformation into a smart city. The deployment of these services enables Keolis to optimise the transport experience for both regular and occasional passengers and to enhance culture and tourism in the city.

"With a visionary and pioneering "smart city" transport policy, this new project confirms the goal of Dijon Métropole to improve the day-to-day transport experience within its region and to simplify access to public transport for everyone. Keolis is proud to be the benchmark transport partner for the implementation of this ambitious policy. With this new project, we are helping to optimise the day-to-day transport experience of the city's inhabitants as well as its many visitors." Frédéric Baverez, Executive Director of Keolis France.

Transport and more specifically, the convergence between transport, digital services and payment services is a major theme of Worldline's development. Worldline's investment and positioning in Open Payment was part of a natural process, thanks to the company's expertise in both payment systems and passenger interactions. Indeed, Worldline is the European leader for payment solutions and has more than 30 years of experience in passenger interactions systems in Europe and Latin America.

With this expertise, Worldline launched an ambitious investment programme in early 2016 to develop the WL Tap 2 Use solution, which has been deployed in Dijon. The launch of Open Payment in Dijon is the first illustration of the strategic partnership between Worldline and Keolis in December 2017.

"The launch of Open Payment in Dijon is a technological achievement that we are pleased to see coming to fruition today alongside Keolis and our partners. By combining our expertise in payment and transport, we have managed to deploy an end-to-end solution ranging from the supply of validation equipment to the processing of transactions and payments, via interfacing with Natixis Payment Services banking system. This innovative solution enables us to improve the user experience today for public transport and tomorrow for all transport and day-to-day services such as car parks, museums and sports centres", explained Pascal Mauzé, Head of Global Sales and Marketing at Worldline.

A historic and preferred partner of the local public sector, the Caisse d'Epargne de Bourgogne Franche-Comté is the main financier of local authorities in the region, to the tune of 1.4 billion euros. Naturally the Caisse d'Epargne is working alongside Dijon Métropole to support the financing of its projects. Thus, in 2010, it signed the first public-private partnership with Dijon Métropole for the implementation of services to optimise the power supply management of the tram line.

For Jean-Pierre Deramecourt, Chair of the Board of Directors of Caisse d'Epargne Bourgogne Franche-Comté "Our commitment to local communities and our banking expertise lead us to join this first project in France to make the link between the world of transport and the world of payment. With the support of Natixis Payment Solutions as well as Keolis, Visa and Worldline, the Caisse d'Epargne de Bourgogne Franche-Comté is offering an innovative solution for contactless payment."

In fact, regardless of their bank, customers can now pay with their contactless payment card or with their mobile [1] at the validation terminals of the Dijon trams.

With its program designed to develop the use of payment cards for transport systems, Visa is working with transport operators, partners and technology stakeholders to research all aspects of consumer travel and collaborates with them to deliver the best possible travel experience. To do this, Visa has a team set up to design services around customer needs, to reduce any inconvenience they may experience when using public transport.

"Visa is committed to offering customers innovative, reliable and secure payments everywhere, for everyone. By implementing our solution in Dijon's trams, we would like to give passengers a faster, easier and more secure experience when they use public transports", said Gérard Nébouy, Visa's Regional Managing Director, France.

For its part, Natixis Payment Solutions puts all its expertise in innovative payments at the service of this first real-life application of open payment in France. "We are pleased to support the Caisse d'Epargne de Bourgogne Franche-Comté, in association with Visa and Worldline, in the implementation of this global open payment solution designed to support the development of communities in the field of transports", said Catherine Fournier, Managing Director of Natixis Payment Solutions. 

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