UniCredit fast off the blocks as Samsung Pay arrives in Italy

Source: UniCredit

UniCredit announces that it has partnered with Samsung, offering customers in Italy Samsung Pay, the new application that allows owners of enabled Samsung devices to pay in stores in a simple, safe and fast way.

"We are living in a world that is increasingly digital, characterised by a speed of change like we have never seen before and where people are constantly looking for personalised and instant services to meet their needs, anytime and anywhere - said Gianni Franco Papa, General Manager of UniCredit - This also applies to the financial sector: customers ask for new ways to communicate with the Bank and to manage their operations in a simpler way, as shown by the significant growth in the usage of our online and mobile channels in Italy, with over 3.1 million active online customers, 1.75 million mobile customers and the increase in remote sales last year. For this reason, we are committed to the development of innovative products and services: both leveraging our internal platform, as part of the Transform 2019 plan, through IT investment of EUR 2.4 billion and collaborating with external partners, to expand our offer with the best solutions on the market. Today we are very proud to sign this partnership with Samsung, thanks to which our customers in Italy will be able to use Samsung Pay from the very first day of its launch in our country ".

As of today, 22 March, the launch date of Samsung Pay in Italy, UniCredit credit cards, MyPay and MyOne prepaid and debit cards can be added and enabled for payment directly from the Samsung Pay app in a few simple steps, by following the instructions on enabled Samsung devices.

Just go to the home screen of your Samsung device, authorise the payment with your fingerprint, iris or pin, and hold the smartphone over the POS to authorise the transaction. With Gear devices just hold the back button, touch Pay on the device and hold it closer to the POS to complete the purchase.


It is totally secure, as the card information is not stored on the device or transmitted during payment. Account activity notices are received anytime and shown on the mobile device: Unauthorised transactions are reported promptly and the client is protected 24/7 by fraud detection systems.

Samsung Pay works with POS both contactless and with magnetic strips without NFC technology.

The Samsung devices on which Samsung Pay is available to date are: Galaxy S9, Galaxy S9+, Galaxy Note8, Galaxy S8, Galaxy S8+, Galaxy S7, Galaxy S7 edge, Galaxy A8, GalaxyA5 (2017), GalaxyA5 (2016), Gear S3 frontier, Gear S3 classic and Gear sport.

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