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Singapore robo-advisor Connect by Crossbridge introduces Chinese scripts

08 February 2018  |  2734 views  |  0 Source: Connect by Crossbridge

CONNECT by Crossbridge, Singapore’s first and largest robo-advisor, has celebrated Chinese New Year early with another first – the introduction of Singapore’s first digital advisory platform in Simplified Chinese.

The introduction of a Simplified Chinese version marks another milestone for CONNECT by Crossbridge which, in addition to being the first robo-advisor to launch in Singapore, was the first to introduce digital on-boarding for accredited investors and the first to introduce Cash Plus™ Certificates denominated in Singapore dollars.

Developed in collaboration with top-tier industry providers and introduced on 1st November 2016, CONNECT by Crossbridge is an intuitive digital platform that brings customised, actively managed, investment portfolios to accredited investors[1]. Its goal-based investment portfolios give clients personalised asset allocation to suit their risk profile and objectives, with low and 100% transparent fees.

The new Simplified Chinese language website version of CONNECT by Crossbridge offers the same ease of navigation, functionality and seamless user experience that clients expect from the English-language version. Customers can go to the website directly or opt for the Simplified Chinese version from the English language CONNECT by Crossbridge site.

In keeping with Crossbridge Capital’s mission to make high quality investment products accessible and intuitive to mainstream investors, the website gives Mandarin-speaking customers the ability to transact and manage portfolios completely in Simplified Chinese for the first time in Singapore.

“Our aim is to enable CONNECT by Crossbridge customers to manage their investments easily, intuitively and transparently to achieve their investing goals, and to do that without the high fees wrapped in many investment products on the market,” said Charlie O’Flaherty, Partner and Head of Digital Strategy & Distribution, Crossbridge Capital. “The website empowers Mandarin-speaking customers who prefer to transact and manage their portfolios in Simplified Chinese with the ability to do exactly that.”

Performance of CONNECT by Crossbridge portfolios also did not disappoint during 2017, generating returns (net of fees) of up to +31.43% in 2017.

“Those who invested with us in the Year of the Rooster enjoyed significantly above benchmark performance.” said O’Flaherty. “As Chinese New Year approaches we hope the combination of best-in class industry providers and Crossbridge Capital’s own in-house expertise in managing investments for our high net worth clients will bring continued prosperity to our clients in the year ahead.”

The launch of a Simplified Chinese website is supportive of Crossbridge’s strategy to provide Asia’s growing affluent population with a broader range of investment choices through digital and traditional channels.

The Asia Pacific region now contains the highest concentration of High Net Worth Individuals (HNWI) globally and they have demonstrated the greatest appetite for hybrid wealth management advice at 49%[2].

“Asia is the fastest-growing wealth management market in the world and Singapore is the region’s leading wealth management hub,” said O’Flaherty. “We are also in active discussions with potential partners to launch CONNECT in other markets and we look forward to announcing those partnerships in the near future. In the meantime, we will continue to focus on bringing new enhancements to the CONNECT platform.”

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