F&M Bank of Virginia, a $700 million community bank, has launched Squirrel, a Personal Financial Management (PFM) platform powered by Geezeo, a leading Fintech firm offering integrated digital financial management.
The bank will further benefit from Geezeo’s engagement banking platform, which enables financial institutions to leverage data to deliver highly relevant content from within the online banking environment.
Squirrel provides retail customers an enhanced digital banking solution, allowing them to make informed financial decisions. At the same time, the bank is able to leverage the platform to enhance customer engagement, with a goal of driving growth and retention rates. Community banks like F&M Bank are in a position to offer integrated fintech services to compete with larger financial institutions and neo banks, while empowering consumers to take better control of their finances. Geezeo analytics work with aggregated, transactional and behavioral data, giving bank marketers insight and actionable conclusions from the most important aspects of a customer’s financial life.
“We knew we wanted to enhance our digital prowess and offer customers a solution to help them manage their financial well-being,” said Dean Withers, CEO of F&M Bank. “We are excited to launch Squirrel and look forward to leveraging digital and data to foster long-lasting relationships and mutually rewarding customer relationships.”
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