Agreement has also been reached with other ii share-dealing white label partners, including Telegraph Investor, The Motley Fool and SharePrice, for customers to move to the ii brand. This marks a further step towards the consolidation of the brand following ii’s purchase of TD Direct Investing earlier in the year.

Transition to the ii brand will be seamless for customers, with uninterrupted custody and trading services within their accounts. Customers will continue to benefit from the same first-class service, research and security they have enjoyed, along with new improvements designed to deliver greater functionality and flexibility.

Commenting on the acquisition and rebranding, Richard Wilson, chief executive officer of interactive investor, said, “We are delighted to have reached this agreement with Trustnet Direct that will see customers become fully integrated into the interactive investor brand. We are proud to have provided the underlying custody and investment service for so many successful partners, but as we increase our range of services and our customer base grows, this is the right time to put the ii brand at the forefront of our business. We have made significant progress towards our ambition to become the retail platform of choice for engaged investors, with best-in-class research, tools and support, low-cost flat fees and excellent customer service. We look forward to offering all our customers enhanced benefits, giving them greater control over their financial futures.”

Matthew Surfleet, commercial director at FE, owners of Trustnet Direct, said, “We would like to take this opportunity to thank our customers for investing with Trustnet Direct. We are confident that the team at interactive investor will continue to provide customers with excellent products, services and technology to meet their investing needs. With this transaction, FE will remain focused on our core business strength of providing products built on our own strong IP and we remain committed to investing in Trustnet.com as the leading trusted source of financial market intelligence and ratings into the future.”