The decision to offer the additional APMs is part of a wider strategy to expand Secure Trading’s offering in a number of geographies it works in, and to ensure merchants can offer their customers even more payment choice.

MyBank, Sofort, PayU, Qiwi, giropay, iDEAL, Trustly, Bancontact, eps, Przelewy24 and safetypay are the 11 APMs added to Secure Trading’s payment service offering. In supporting these APMs, Secure Trading can cater even better to online merchants trading in Germany, Poland, Belgium, Austria, Netherlands, Russia, Spain, France and beyond. For merchants, it allows them to tap into consumer preference to use an APM specific to their requirement; whether that be security, simplicity or simply because it is widely used in their region. In potential reach, this amounts to nearly 100 million potential consumers accessed through the APMs .

“We’re thrilled to be able to offer such a broad range of APMs to our merchants and this represents our commitment to help our customers sell effectively in different markets,” said Laurent Dhaeyer, managing director of Secure Trading. “In some markets, APMs are by far the most popular method of payment and significantly outweigh the use of cards. In Germany, for example, APMs are used for 79 percent of transactions compared to cards at only 21 percent, in Russia it’s 83 percent of transactions that are completed using an APM compared to 17 percent made using cards.”

Laurent continued: “More than simply offering the merchants we serve choice in the types of payments they can accept, we understand the importance of consumer trust. It is by offering these often more familiar payment methods to consumers that merchants can build customer loyalty in new markets. Not only will the payment options they offer appear much more locally suited and sophisticated, but customers will find it easier to buy from the merchant, and are therefore more likely to return. What’s more, many of the APMs we now offer have their own benefits - from additional security to lower chargeback rates as well as real time bank transfers and confirmation of transactions - all of which are now at the fingertips of our merchants. In a nutshell, the market is huge, the potential for merchants is exciting and, here at Secure Trading, we’re ready for it!”