Following the presale, the public crowdsale will start on September 21, 2017 at 5:00 PM CEST, lasting for four days. The token will let crypto traders, funds, and investors access the easy-to-use DA Power Play platform for building their own algorithmic trading strategies from the ground up and backtesting them using historical and live market data.

DA Power Play Co-Founder and CEO Matej Ujevic said, “Collecting market data on the rapidly growing number of digital assets has become a complex task, requiring fast data collection and immense data storage space. Meanwhile, identifying the top performing digital asset strategies is a complex process, leaving many traders in the dark. DA Power Play is a user-friendly solution to these market-stifling problems, letting people drag and drop strategies into place and make data-informed decisions on the $146 billion crypto industry.

“By empowering people with the building blocks for strategy design and trading automation along with transparent, visible data, the DA Power Play platform will help to create a democratized Wall Street,” he added.

One of the platform's unique features will provide users with historical and live market data from numerous exchanges and technical indicators, while integrating other building blocks like news, social feeds, and market sentiment. Algorithmic strategies created by developers will be open to the community in exchange for a fee in DPP Tokens.

DA Power Play’s founding partner Krypto Investment Partners (KIP) have developed a pilot system that collects social and market data and uses the shortest network routes to provide real-time data collection and processing. DA Power Play plans to expand and scale this existing platform to enable multiple users to develop, test, and implement their own strategies.

“The DA Power Play platform simplifies crypto trading for everyday people and professionals alike by replacing the need for strict discipline with automated, artificial intelligence algorithms. By combining blockchain technology with scalable system architecture, trading can be easily accessible to anyone, regardless of their programming skill,” said Ujevic.

Digital Assets Power Play has partnered with Mediatoolkit to offer users a personalized and customizable newsfeed streamed from traditional news sources and social media. Mediatoolkit will be seamlessly integrated into the DA Power Play platform and enable users to easily scan for relevant information, helping them make strategic decisions faster.

The crowdsale will have a minimum target of $2.1 million USD in Ether while the hard cap will be set at $5.1 million USD. At the pre-set exchange rate of $300 USD to 1 Ether, this equates to a minimum cap of 7,000 Ether and a hard cap of 17,000 Ether.

DA Power Play is the fourth startup to pass through Cofound.it, the leading platform for training the world’s most promising blockchain startups, and will leverage its Cofound.it Priority Pass mechanism as part of the presale.

DA Power Play plans to distribute a total of 100,000,000 DPP tokens, with 25% of them being available during the crowdsale. There will be two milestones - the first representing funds that will be allocated for the development of the platform (up to $2.1 million), with the second milestone allocated to the Operational Wallet (max cap of $5.1 million).

Matej Ujevic said, “One of DPP’s key goals is to offer fully automated strategies that are developed with the industry’s best practices and tools. While novice traders will benefit from the simplified drag and drop user interface, their more advanced counterparts with programming experience will be able to take advantage of the platform’s high-functionality.

Supporters can participate in the crowdsale with Ethereum (ETH).