Emirates NBD overhauls online banking experience

Source: Effigence

Artegence (Efigence Group) helped Emirates NBD, a leading banking group in the Middle East and a leader in digitalization and innovation in the region to create an all-new online banking experience.

The agency was responsible for designing a new interface and enabling an enhanced user experience for customers.

The agency helped create for Emirates NBD a next generation digital banking platform, including working on enhanced information architecture, re-designing user experience with a new Graphical User Interface and supporting the implementation of front-end technology. The newly-launched platform lets clients tailor their online banking experience to their needs, manage their finances with an all-new dashboard using smart insights, shop at the digital store and even meet their banking advisor face-to-face through FaceBanking.

“Our all-new digital banking platform brings Emirates NBD’s clients to the future of banking. The project combines FaceBanking, an engaging video banking and chat service, sleek UX that mirrors a native app, advanced personalization that provides deeper insights into a client’s finances and tailored product recommendations,” explains Suvo Sarkar, Senior EVP & Group Head, Retail Banking & Wealth Management at Emirates NBD.

“During our engagement, we partnered in the re-invention of digital banking from scratch. Making use of our broad experience, together with the client’s team, we created a completely new innovative digital banking experience, which means that Emirates NBD leaves the competition in its wake. We are very glad to have been a part of this innovative project,” says Andrzej Szewczyk, President of Artegence and Vice President & Managing Director of Efigence.

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